SAP CRM - Customer Relationship Management

The SAP Customer Relationship Management (SAP CRM) application is part of the SAP Business Suite.  SAP CRM helps companies address their short-term imperatives and helps to reduce cost and increase decision-making.

However, the SAP CRM software can also help companies achieve differentiated capabilities so that they can compete effectively over the long term.

SAP CRM enables you to:

• Accelerate marketing processes with increased visibility and control
• Drive customer demand with targeted marketing messages
• Identify and retain high-value customers with customer loyalty programs
• Align marketing resources to support organizational objectives
• Understand the returns on your marketing spend
• Establish a standard, streamlined marketing process with a central marketing platform

Marketing

• Marketing Resource Management
• Segmentation & List Management
• Campaign Management
• Real-Time Offer Management
• Lead Management
• Loyalty Management

Sales

• Sales Planning & Forecasting
• Sales Performance Management
• Territory Management
• Accounts & Contacts
• Opportunity Management
• Quotation & Order Management
• Pricing & Contracts
• Incentive & Commission Management
• Time & Travel

Service

• Service Sales & Marketing
• Service Contracts & Agreements
• Installations & Maintenance
• Customer Service & Support
• Field Service Management
• Returns & Depot Repair
• Warranty & Claims Management
• Service Logistics & Finance
• Service Collaboration, Analytics, Optimization

• Trade Promotion Management

• Business Communication Management

The SAP software is built on an open, service-oriented architecture (SOA) - all powered on the SAP NetWeaver platform. These SAP software applications provide businesses with the opportunity to develop practices for greater differentiation and to integrate business processes that enable them to compete more effectively in their specific industry.